President’s Choice Black Label has easily been one of my favourite projects to work on in recent years. The thing that makes shooting this project unique is that it’s all about lighting. It’s a special kind of lighting I don’t typically get to do on most other food photography projects. With Black Label we are tasked with creating a beautiful dark world full of subtle textures and shapes. What I like about this approach is that it creates a soft, shadowy canvas for the food to come to life and own the space within the frame.

I’ve been fortunate to work wth the incredibly talented prop stylist Laura Branson for this project and a huge shout out has to go out to her. Her layering of surfaces, textures and props are a huge part of what brings the dark, shadowy world of Black Label to life.

Here are a few shots from a recent Black Label shoot.